Offshore Virtual Assistants (OVA) is a well-established Australian outsourcing provider helping growing and established businesses scale through strategic remote support.

We are currently seeking a highly organised, proactive, and detail-driven Marketing Coordinator to work with our valued Australian design studio client — a boutique interior design practice known for its visionary approach and beautifully crafted residential spaces. The studio specialises in blending creativity with practicality, creating soulful, elegant interiors that reflect the personalities and lifestyles of its clients.

With a strong presence in Australian design, the studio’s work has been featured in reputable publications and celebrated for its originality, craftsmanship, and thoughtful blend of art and functionality. Its portfolio spans distinctive residential projects where every detail is carefully considered to elevate everyday living spaces.

This is an exciting opportunity to contribute to the growth and visibility of a highly regarded premium creative brand, playing a key role in executing and elevating its digital marketing strategy across social media, email marketing, CRM systems, website management, press coordination, and community engagement.

If you enjoy digital marketing execution, analytics, content organisation, and seeing measurable growth from your work, this role offers the chance to make a meaningful and visible impact.

Role Overview

You will be responsible for executing an existing 3-month rolling content strategy across digital platforms while continuously refining and enhancing performance through analytics and insights.

Strategic direction, content pillars, email strategy, and keyword guidance will be provided. Your focus will be on precision execution, optimisation, reporting, and maintaining brand consistency across all channels.

Because this is a design-focused studio working heavily with colour, a device with strong colour accuracy is ideal.

Duties and Responsibilities: 

Execute Digital Marketing Strategy

• Maintain marketing database and tools
• Maintain and update collateral and creative assets
• Grow audience and generate referral-based enquiries

   

Press & PR Coordination

• Coordinate press commitments and press calendar
• Schedule press meetings and interviews based on availability and priorities
• Provide press contacts with high-resolution images and prepared press kits
• Ensure alignment with the broader marketing strategy before confirming press commitments
• Add confirmed meetings and deadlines to the calendar for full visibility
• Maintain and update the press contact database to ensure information is current

   

Social Media Management

• Execute the approved 3-month content calendar and digital marketing strategy
• Coordinate the creation of the next quarterly content calendar (captions, hashtags, post formats) for approval
• Coordinate and prepare all social media content and copy for posting across Instagram, Facebook, and LinkedIn, ensuring alignment with premium brand positioning
• Schedule and publish feed posts, Stories, Reels, and LinkedIn updates according to the content calendar
• Create polished social content from photoshoot images or existing studio assets and repurpose into suitable formats for different platforms (carousel posts, Reels, Stories, LinkedIn carousels)
• Manage community engagement by responding to comments and direct messages, tagging partners, collaborators, and press appropriately, and reposting or acknowledging relevant mentions
• Ensure campaigns remain visually consistent and aligned across all platforms, reflecting branding and positioning
• Track performance metrics, including engagement, reach, follower growth, content performance, website clicks, and conversions
• Provide monthly reports to the relevant internal coordinator
• Recommend content optimisations and strategic adjustments to grow audience and engagement

   

Content and Studio Collateral (Canva)

• Coordinate and update existing marketing collateral (studio profile, press kits, project materials)
• Assist with minor edits or formatting of assets for digital/internal use or video repurposing
• Ensure collateral remains consistent with current brand direction
• Repurpose existing creative assets (videos, photos, graphics) into new formats

Email Marketing (Klaviyo)

• Coordinate and schedule all planned email campaigns (newsletters, announcements, nurture flows) using existing branded templates
• Maintain audience segmentation and keep mailing lists updated
• Monitor nurture flows to ensure segmented audiences receive correct emails
• Track and report campaign performance, including open rates, click-through rates, conversions, and lead magnet downloads
• Identify and troubleshoot bounced emails, delivery issues, or segmentation errors

CRM Management

• Coordinate outreach and communications with partners, agents, and leads, ensuring timely and professional follow-ups
• Track and manage interactions
• Maintain 100% accuracy in CRM (contacts, tags, lead statuses)
• Collaborate to improve workflows and optimise processes
• Manage email templates and nurture sequences within the CRM

Website Management (WordPress)

• Coordinate website content updates with the creative team
• Add new project pages, update press features, and post blogs
• Ensure all content is free from errors, formatted correctly, and visually consistent
• Check that pages, links, and media function correctly after updates
• Coordinate for hard-coded updates or unresolved errors when required

Research & SEO

• Support basic SEO tasks and research under guidance
• Update and monitor Google Business Profile
• Request Google reviews when appropriate
• Report findings to the relevant internal coordinator

   

Strategy and Reporting

• Prepare monthly reporting on key performance indicators (KPIs), including:
  
  • Social media metrics (engagement, reach, growth)
  • Email marketing KPIs (open rates, click-through rates, conversions)
    
• Present monthly findings via online meeting or PDF report
• Adjust the digital marketing strategy quarterly based on performance analytics and evolving business goals

Admin & Operations Support (Secondary Responsibility)

• Manage press and events-related emails using Google Workspace
• Maintain press and CRM contact databases
• Manage calendar bookings for interviews, photoshoots, and PR-related events
• Track awards and submissions
• Monitor marketing systems and tools for new features and suggest improvements

   

Type of Person We Are Looking For

• Strong digital marketing coordination experience
• Highly organised and detail-oriented
• Proactive and solutions-focused
• Comfortable managing multiple platforms simultaneously
• Strong analytical mindset
• Creative with a strong sense of aesthetics and colour
• Excellent written and verbal English communication skills
• Ability to maintain premium brand consistency

   

Qualifications and Experience / Skills Required

Essential:

• Previous 2–3 years of experience as a Marketing Coordinator or Digital Marketing VA, ideally in lifestyle, design, or creative sectors.
• Experience managing social media accounts professionally
• Experience with email marketing platforms
• Experience with the Copper and Klaviyo CRM systems
• WordPress experience
• Strong Canva skills
• Excellent English communication skills
• High level of organisation and accuracy

Desirable:

• Experience working with premium or creative brands
• Basic SEO knowledge
• Experience in analytics reporting
• Familiarity with WordPress is preferred. We already have existing training materials prepared for the new marketing team member.

   

Tools and Software

• Canva
• Email marketing platform (e.g., Klaviyo)
• Copper and Klaviyo CRM
• WordPress
• Google Workspace
• Social media scheduling tools
• Analytics platforms